fashion clothFashion cloth Faces by yalook

Nice innovative to communicate yours brand to good, and i am really impressed with yours works

Advertising Agency Futurebrand, Hamburg, Germany

Posted inVMTagsbrand personalityclothesfacesfashionfashion retailer

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Development of a new online fashion retailer from naming and brand personality, look feel to a unique launch communication. We awakened clothing of the first collection to fashion faces and made the clothes to the stars of the launch campaign. The fashion faces were created in New York by Bela Borsodi by folding clothes fromyalooksfirst collection to faces the fashion faces. The garments were not cut or glued, just folded. The result twelve inidual fashion characters. These are focus of our campaign.

Creative Director / Art Director Jonathan Sven Amelungfashion clothFashion cloth Faces by yalook